Pay-Per-Click
Driving Real Pipeline
With a new PPC strategy, NinjaOne’s results went from zero to pipeline hero.
Results from
5 months:
#1
affiliate site for AI citations
80+
high-intent leads
10+
quality demos
“We're seeing more leads and revenue each month.”
Justin TauberAffiliate Marketing Manager, NinjaOne
NinjaOne automates the hardest parts of IT. Their mission: to simplify IT by automating real-time visibility, security, and control over all endpoints.
Industry: IT Management Software
Primary Contact: Justin Tauber, Affiliate Marketing Manager
Get out of the
mid-list click slump
to get better leads.
“We were bidding at positions 5–7 and weren’t seeing much impact.”
Justin TauberAffiliate Marketing Manager, NinjaOne
To see impactful results, they needed to:
- Systematically win #1 placement
- Capture buyer demand
- Turn clicks into demos and deals
Solution
Owning the #1 Spot
on CTO Club Listicles
By increasing investment in PPC, NinjaOne outranks competitors, sends strong authority signals to buyers, and gets leads, demos, and deals.
-
Budget Ramping
Increased budget by 9x to see meaningful results
-
Bid-to Top Strategy
Consistently securing the top spot where it matters
-
Listing Optimization
Working with the Revleads team to fine-tune listings
-
Consistent Bidding
Regularly checking bids to maintain top positions
”“Since elevating to #1 in listicles and increasing budget, our PPC program is doing gangbusters.”
Justin TauberAffiliate Marketing Manager, NinjaOne
Results
Leads. Demos. Pipeline. Revenue.
Demand? Captured.
Buyers are looking for 3rd party validation. And with PPC, NinjaOne is capturing that intent at the right moment.
Demos? Booked.
This isn’t just lead gen. It’s pipeline gen. Owning top listicle spots has brought strong lead-to-demo conversions.
Deals? Closed.
And those demos turned into real MRR too. Their investment and fine-tuned strategy is paying off in new business.
Winning Search & AI
Listicle bidding isn’t just good for clicks. It’s putting NinjaOne’s 3rd party reviews on page one results and AI citations.
Channel Resilience
While other affiliates dropped in quality, Revleads was a “diamond in the rough,” continuing to deliver reliable leads.
”“These listicles are contributing to the impact that we're seeing on the LLMs."
Justin TauberAffiliate Marketing Manager, NinjaOne
Be the vendor buyers
see first — and choose.
Turn buyer intent into demos and deals with PPC from Revleads.
Complete the form to get started.
Reach More
Engaged Buyers
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