One event. Ongoing results.

How Scoro generated engagement, leads and evergreen content with a Future of AI event and content showcase.

Book Your Spot

Scoro is for agencies and services businesses that need visibility across projects, people, and financial performance.

Industry: Professional Services Automation (PSA)

Primary Contact: Harv Nagra, Head of Brand Comms

Challenge

Scoro had thoughtfully developed new AI capabilities to launch in a saturated market. They needed to connect with buyers outside the UK, generate meaningful online engagement, and create 3rd party content about their new features.

Opportunity

Future of AI showcase on The Digital Project Manager

By partnering with The Digital Project Manager (DPM), a flagship publication in the Revleads network, Scoro accessed a senior North American audience in a format designed for discussion.

The series is built for project leaders actively responsible for managing complex work. For Scoro, that alignment was critical.

DPM and Revleads handled promotion and production, allowing Scoro to focus on showcasing AI capabilities in real project delivery scenarios.

The recording was then repurposed into an article with demo videos, podcast, and feature on our AI Transformation Explorer tool.

“Your audience is quite large, so there was a great opportunity for us to get broader exposure, perhaps beyond just the agency space as well.”

Harv Nagra

Head of Brand Comms at Scoro

The Showcase Event

This session was rooted in learning and discussion. Not simply selling a product. That’s why it was a success.

Tim Fisher, VP of AI at BWZ, guided the conversation and translated AI concepts into practical implications.

Scoro’s representative, Harv Nagra, set the stage with familiar problems: scope creep, shifting timelines, disconnected tools, and administrative burden.

From there, Harv demonstrated Scoro’s new AI capabilities:

Assessing whether projects can realistically be delivered with existing resources
Identifying when timelines are slipping based on real progress
Surfacing risks and recommendations without manual reporting

By showing relevance, Harv and Tim earned the audience’s trust. Which brought out thoughtful questions during the live Q&A, which covered topics like real-world adoption, explainability, data security, and operational impact.

“We had some brilliant questions shared in the webinar. There was a lot of engagement there.”

644

Registrations

244

Attendees

178

Opt-in Leads

14

Q&A Questions

This event drew significantly more registrations than average (215), indicating a strong interest match with our audience. These are senior and leadership-level practitioners that want to see AI features in action — without sales pressure.

Lasting Value

This showcase continues to deliver value after the last thank-you email was sent.

The full recording was posted for 30 days as an exclusive free membership resource. From there, it was repurposed into:

AI feature article with videos
Audio and video podcast with transcript
AI implementation tool feature page

The recording and podcast were separately promoted to all subscribers of the Digital Project Manager via our newsletter, earning a boost of traffic to the content.

In a 60-day snapshot, the content received:

1175

Podcast downloads

297

Recording watches

85

Organic article pageviews

526

YouTube shorts views

This variety of 3rd party content supports Scoro’s AEO strategy by offering more places for AI to validate the information on their website.

The article has been indexed by OpenAI, Meta, Perplexity, Gemini and other AI tools 171 times in the first 60 days. Another four AI search bots and one AI agent also visited the article during that time.

This is where the long-term value of The Future of AI lives — in the content.

Watch here

Join the Future of AI

Showcase your AI features, engage with senior project management or HR audiences, and create long-term value with 3rd party content.

Talk to your Revleads Account Manager or fill out the form to get started.