Right timing. Right narrative.

Right audience.

How Scoro generated engagement and content with the Future of AI showcase package.

Scoro is for agencies and services businesses that need visibility across projects, people, and financial performance.

Industry: Professional Services Automation (PSA)

Primary Contact: Harv Nagra, Head of Brand Comms

Challenge

Scoro needed a way to explain its new AI capabilities in a saturated market, outside their usual UK-based audience, and without sounding like every other vendor.

It was important to show scenarios solving real problems, and generate meaningful online engagement to support in-person events.

Opportunity

Future of AI showcase on The Digital Project Manager

By partnering with The Digital Project Manager (DPM), a flagship publication in the Revleads network, Scoro accessed a senior North American audience in a format designed for discussion.

DPM and Revleads handled promotion and production, allowing Scoro to focus on showcasing AI capabilities in real project delivery scenarios.

The series is built for project leaders actively responsible for managing complex work. For Scoro, that alignment was critical.

As a PSA platform, Scoro’s buyers are skeptical of AI hype. They want practical examples, clarity, and proof that new tech actually improves how work gets delivered. The Future of AI series created space for exactly that.

“Your audience is quite large, so there was a great opportunity for us to get broader exposure, perhaps beyond just the agency space as well.”

Why it Worked

This session was successful because it was rooted in learning and discussion. Not simply selling a product.

Rather than a scripted demo, the conversation was guided by Tim Fisher, VP of AI at Black & White Zebra, who helped translate AI concepts into practical implications.

Scoro’s representative, Harv Nagra, set the stage with familiar problems: scope creep, shifting timelines, disconnected tools, and administrative burden.

From there, Harv demonstrated Scoro’s new AI capabilities:

Assessing whether projects can realistically be delivered with existing resources
Identifying when timelines are slipping based on real progress
Surfacing risks and recommendations without manual reporting

This was about showing relevance. And that earned the audience’s trust, as demonstrated by the thoughtful questions asked during the live Q&A.

“We had some brilliant questions shared in the webinar. There was a lot of engagement there.”

Success Signals

What stood out most to Scoro wasn’t just attendance.

It was who engaged and how.

14

Thoughtful, detailed questions

178

Opted-in MQLs

“I was quite pleasantly surprised to see the number of people that had opted in.”

During the live session, attendees asked 14 thoughtful questions about real-world adoption and operational impact.

That level of participation shows the room was full of practitioners actively evaluating how Scoro could fit into their work.

Additionally, 178 registrants opted in to vendor communications. This confirmed that this audience was listening and wanted to continue the conversation.

The Full Picture

224

Live attendees

664

Registrations

“Some of the webinars we’ve had tend to have a much smaller audience, so this definitely stood out.”

The impact of the event is still unfolding, with more than 12 repurposed content pieces already made, including:

Full event recording
AI feature article with demo videos
Podcast episode with transcript
6x social assets

This diverse content will support SEO and AI search with resources describing Scoro’s AI capabilities.

Watch here

Want to join the Future of AI?

The Future of AI gives SaaS brands a platform for practitioner-led conversations with senior project management and HR audiences from The Digital Project Manager and People Managing People.

Launching new AI capabilities? Need a credible way to explain what you’ve already built? This is for you.

Talk to your Revleads Account Manager or fill out the form to get started.