AI changed the conversation in HR almost overnight.
HiBob made sure it was leading it where HR leaders were paying attention.
Industry: Human Resources Software
Challenge
Opportunity
For HiBob, the Future of AI series came at the right time. They were able to quickly jump into ongoing conversations about how AI is reshaping HR teams and workplace operations.
The partnership gave HiBob access to an engaged audience of HR professionals actively exploring innovation, automation, and the future of work — topics already central to the company’s broader thought leadership efforts.
Revleads and People Managing People managed event coordination and promotion, enabling the HiBob team to focus on sharing practical insights and contributing to the discussion.
Josh Rod, Head of Product Marketing at HiBob, represented the brand during the session, offering perspectives on how HR leaders are approaching AI adoption and change management.
Marketing & Events Manager at HiBob
The Event Experience
Instead, the discussion focused on practical questions HR leaders were already trying to answer:
Because the topic was timely and immediately relevant, engagement came naturally.
The webinar also created something more valuable than a single live event: reusable industry content.
Revleads managed registration, logistics, promotion, and execution throughout the campaign, keeping the process streamlined for the HiBob team from planning through launch.
Marketing & Events Manager at HiBob
Lasting Value
The webinar became a long-tail content asset the team could repurpose across campaigns, social channels, sales conversations, and nurture initiatives.
That included:
The event helped strengthen HiBob’s visibility in one of HR’s fastest-moving conversations while creating evergreen content the company could continue using long after the event was over.
Marketing & Events Manager at HiBob
Video & Podcast
Article
When industry conversations move quickly, visibility matters early.
By aligning with a topic HR leaders were already actively researching, HiBob positioned itself inside the conversation instead of reacting after the fact.
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